In uncertain times, proactive businesses don’t sit back—they strategise. Here are five proven digital marketing tactics that can help you stay ahead and even grow during a market downturn.
1. Focus on Local SEO
If you’re serving customers in Auckland or nearby, optimising for local search terms helps you stand out. Use keywords like “Auckland digital marketing agency” and get listed on Google Business.
2. Run Retargeting Ads
Visitors who didn’t convert the first time can be reminded through retargeting ads. They’re cost-effective and help increase ROI.
3. Promote Low-Cost or High-Value Offers
During slowdowns, customers are cautious. Create value-based packages or highlight your most affordable offerings, such as websites starting at $399+GST and digital marketing packages from $499+GST.
4. Share Helpful Content
Blog posts, videos, and social media tips build trust and engagement. Educate your audience on how your services can solve their problems.
5. Use Email Marketing Wisely
Send personalised emails to past customers or interested leads with updates, offers, and helpful tips. It’s a great way to maintain the connection and boost sales.
Want help implementing these strategies? Contact A1 Digital Marketing – your Auckland-based growth partner. Call us at 027 540 0000 for a free consultation.